Research section 03
The booking calendar
Dates are the inventory. Scarcity, utilization, pace, lead times, holds, deposits, and the dead season.
3 briefs · 3,632 words
All briefs
Open any title for the full framework, assumptions, and worked math.
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01
Saturday Scarcity: The Real Inventory of a VenueA venue doesn't sell square footage: it sells dates. How to count your true sellable inventory, price the scarce dates, and stop giving Saturdays away.
6 min
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02
Utilization: The One Ratio That Grades Your CalendarSold dates divided by sellable dates. How to define utilization honestly, including what counts as sellable, track it by segment, and stop grading the calendar on feel.
5 min
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03
Booking Pace: Reading Next Year's Revenue in This Year's LedgerOn-the-books versus same-time-last-year: the pace table that turns a booking calendar into a forecast, catches soft seasons while they're still fixable, and disciplines every revenue projection.
5 min