Research section 03
The booking calendar
Dates are the inventory. Scarcity, utilization, pace, lead times, holds, deposits, and the dead season.
2 briefs · 2,490 words
All briefs
Open any title for the full framework, assumptions, and worked math.
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01
Saturday Scarcity: The Real Inventory of a VenueA venue doesn't sell square footage — it sells dates. How to count your true sellable inventory, price the scarce dates, and stop giving Saturdays away.
6 min
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02
Utilization: The One Ratio That Grades Your CalendarSold dates divided by sellable dates. How to define utilization honestly — including what counts as sellable — track it by segment, and stop grading the calendar on feel.
5 min